MEREDITH Strategy & Design

We design great places and spaces that enhance the experience of  work. 
Our purpose is to help companies and organizations of every scale
more effectively achieve their goals
and capture value from what they and their people do.

Jim at meredithstrategyanddesign dot com

(248) 238-8480

Changing the lexicon...again

There is this progressive devaluation of language, as in "innovation" and "collaboration."

Organizations look to others and seek to emulate their success. They cloak themselves in the terms that others use, but do not look critically behind them to understand how they achieved their value. Colloquial use makes the terms, then, cheap, irrelevant, meaningless.

Carefully observe and assess the behaviors that characterize the terms in order to sustain their meaning – and their motivation – in your organization.