MEREDITH Strategy & Design

We design great places and spaces that enhance the experience of  work. 
Our purpose is to help companies and organizations of every scale
more effectively achieve their goals
and capture value from what they and their people do.

Jim at meredithstrategyanddesign dot com

(248) 238-8480

Design is a process...

photo source: Unknown Probably anybody in any design profession will recognize the conditions and concerns that Michael Beirut identifies in this really excellent essay, "Graphic Design Criticism Is a Spectator Sport" at The Design Observer.

Here's a small sample –

...simply having the idea is not enough. Crafting a beautiful solution is not enough. Doing a dramatic presentation is not enough. Convincing all your peers is not enough. Even if you've done all that, you still have to go through the hard work of selling it to the client. And like any business situation of any complexity whatsoever, that process may be smothered in politics, handicapped with exigencies, and beset with factors with have nothing to do with design excellence. You know, real life.

I hope you enjoy it as I did.