The latest M-Shaped Strategy Weekly is out
The latest M-Shaped Weekly is out and can be found here.
It's a periodic compilation of articles from other places that you might find interesting, along with some of my own thoughts, like this –
Designing avatars and designing for them Buildings are frequently shaped by a client's "program." This, in the weakest but the most typical practice, is a list of spaces, sizes and functional relationships between them. Absent are the descriptors of the purpose of the building in supporting the work of people within. To get past this unremarkable thinking, we tend to build personas, or avatars – representative characterizations of the people who work in the building and their activities and relationships. We build them through interviews, observations and workshops. These representations allow us to test our designs for their effectiveness in the real work of the place. We avoid the typical labels of "office" or "lab" or "conference room" by using a lexicon of activities, behaviors, purpose and culture.
Check it out.